Meet the Host


Host and co-executive producer of Palm Beach Rox, Roxanna “Rox” Cella has been working to bring audiences the best of Palm Beach culture, lifestyles, celebrities and events since 2003, as well as providing national coverage of select philanthropic-driven events. Prior to her work on Palm Beach Rox, Cella has starred in several television commercials, been an international spokesperson and model, and appeared in major blockbuster films.

Never a stranger to fashion, beauty or style, Cella has the distinction of having been the first spokesmodel for the Playboy Channel, as well as being a former model and spokesperson for Jordache, Sergio Valenti, 10 Designer Jeans, International Kodak, the host of the national Turbo Charge infomercial, and of participating in several QVC style and product placement ventures in national and international markets. She is currently a spokesperson for Zerosmoke™.

Cella has appeared alongside Hollywood’s greats in such films as True Lies (starring Arnold Schwarzenegger, Tom Arnold and Jamie Lee Curtis), The Specialist (starring Sylvester Stallone and Sharon Stone), and Fair Game (starring William Baldwin and Cindy Crawford). Her credits also include a recurring role on the daytime drama Another World and cameo appearances in the CBS primetime drama South Beach. She also has a role in the newly released film Stuck in the Past.

Armed with both brains and beauty, Cella has also had several fashion design companies and clothing lines. Cella founded South Beach Swimwear, acting as both the designer and the president of this successful swimsuit company, and did the same for Roxanna Creations, a ladies accessories line for which she enjoyed large-scale success.

Cella’s involvement in the fashion industry escalated to another level with her creation and involvement with Street Talk, a New York City urban clothing company that featured designs by inner city graffiti artists. With this venture, Cella began her longstanding involvement in the community as she provided artists with a means for them to change and improve their lives through involvement in the fashion industry. Street Talk brought inner city artists off the streets and face to face with the world of fashion where they were exposed to clothing design, manufacturing, and marketing.

Cella’s involvement in the community continued when she moved to Palm Beach and became involved with the support of the Alexander Dreyfoos School of the Arts through her participation in sponsorships, fundraisers, and volunteer work.

Sophisticated and savvy, approachable and amiable, Roxanna Cella is the perfect host for the best lifestyle show to come out of South Florida – Palm Beach Rox.