Meet the Crew

Bill Cella – Executive Producer

William (Bill) Cella is the executive producer of Palm Beach Rox TV. Cella began his career in the apparel and accessory industries. He rose through the ranks to become CEO and/or President of such companies as MEMBERS ONLY and OLLA Industries. During his tenure, Bill ran offices in New York, Florida, South America, Asia and Europe. He has built up an extensive array of contacts both here and abroad. After relocating to Palm Beach County, Bill became interested in the fledgling wireless communications industry and became a partner in PK Partners, Ltd., a leading developer of wireless systems. In 1995, Bill bought out his partners in order to form his own venture capital/private equity firm, CCVC, to take advantage of the exploding telecom market and other technologies. His venture capital expertise together with his vast personal network led him to the successful development of and funding for numerous communication systems in major markets across the country. Each such venture met all local, state, and federal requirements and was licensed by the Federal Communications Commissions (FCC). In addition to his work with CCVC, Bill serves on the Board of Directors of Security Identification Systems Corp. (SISCO) and as a director of Zerosmoke™ North America (Zerosmoke), Inc.

Stuart Henderson – Executive Producer
Stuart Henderson is CEO of Clear Shot Media Group, LLC. He manages all Palm Beach Rox video productions and oversees all post production. Originally from the United Kingdom, Henderson has been in Florida since 1997 when he came to study at Lynn University. He holds a M.B.A with a specialization in mass communication and a B.A. in International Communication. He has worked on corporate video productions for companies such as American Express, Office Depot, and Bank of America. He has also produced a number of television shows for local and national distribution. In addition to his production experience, Henderson also has taught university courses in television production and film and television editing. To find out more about Stuart Henderson visit http://www.linkedin.com/in/clearshotmedia. To find out more about Clear Shot Media Group visit: www.clearshot.tv.

Dan Cella - Executive Producer/Music/Art Director
Grammy-nominated producer and CEO of That’s Nasty Records, Dan Cella originates new and fresh commercial music for television and film. Cella has produced six albums and is the co-founder of DJ group DC & Mark Starr. He is credited with all production and cuts of music pieces for every episode of Palm Beach Rox.  Cella also creates original artwork and designs for Palm Beach Rox. He also has a weekly online radio show airing on Mondays from 4 to 6 p.m. (EST) on Digitally Imported Radio. For more of Cella’s music and DJ mixes go to http://www.myspace.com/dcdj.

Rick Finn - Director of Marketing

Rick Finn is a media transition and monetization specialist who has had a dynamic 20 year career reflecting pioneering experience and record-breaking performance in the film, television and eMedia industries. Uniquely talented in all aspects of content development, packaging, and monetization systems, Finn helps content owner/providers transition and generate revenue from new media platforms.  Finn has extensive experience in re-purposing content to grow unique visits and maintain the highest levels of viewership sustainability that he applies to Palm Beach Rox, Inc. daily. Previously Finn has worked for Miami Entertainment Television as the director of development and marketing, and has also worked for the Walt Disney Company, Viacom, MTV Networks, and Showtime Networks.  Finn now brings his experience and knowledge as the vice president of development and new business for Palm Beach Rox, Inc.

Tyler Smith – Associate Producer
Tyler Smith is the associate producer for South Florida’s hottest new television show, Palm Beach Rox. He obtained his bachelor’s degree in English Literature from Nazareth College of Rochester in Rochester, New York.  During his time at Nazareth, Smith worked as a mentor and tutor in the college’s HEOP program and helped their men’s basketball team reach the NCAA tournament and a conference championship.  He plans on receiving his MFA in creative writing, and has had his poetry published in the college’s literary journal, Elbowroom, as well as several independent journals. His work in the HEOP program along with his counseling positions at the YMCA in Boca Raton, and Victor Recreation has taught him the leadership, teamwork, and organizational skills that he puts to use daily in his position as script writer and Associate Producer for Palm Beach Rox.

Suzanne Lurie - Assistant Producer
Suzanne Lurie attended the Palm Beach Community College and the University of Connecticut. She received a degree as a paralegal with a minor in accounting. Lurie holds a real-estate license and has owned and operated her own businesses in related fields. Lurie’s experience and expertise provides coordination and organization to Palm Beach Rox TV. Suzanne shares her time as an office manager for C&C Vencap Corp., a venture capital company.

Robert Weneck - Public Relations
Robert Weneck, public relations director for Palm Beach Rox, has made incredible contributions to the field of public relations over the past 35 years. Throughout the course of his career, he has been a consultant and publicist for the White House, major corporations, celebrities, doctors, sports figures, television networks and politicians, working with celebrities such as Walter Cronkite, Gerald Ford, Don King, and David Brinkley, just to name a few. Weneck’s valuable contribution to the field of public relations recently earned him the honor of being Florida Businessman of the Year. Currently Weneck also works with Advanta MD and the Miss America Organization.


Rosemary Davila -Director of Business Development

Rosemary Davila, Director of New Business Development, brings a wealth of experience and knowledge to Palm Beach Rox, Inc. and RoxWorld.TV.  As a Director for high-end Spa Companies and a Consultant to five-star hospitality companies for over 14 years, Rosemary has her pulse on the latest trends and products from around the globe. Most recently, Rosemary was responsible for the pre-opening design, coordination, treatment and menu development for the new Spa at the Four Seasons Resort in Palm Beach, Florida. Previously, she served as the director of the BABOR Institute, an organization designed for and frequented by a Celebrity clientele. This position honed her sales skills and yielded a wealth of knowledge about high-end spa treatments and cosmetics sales. Rosemary also worked at the world renowned Breakers Resort of Palm Beach as its Spa Sales Manager, coordinating corporate programs for Fortune 500 companies.  Rosemary’s years of hotel experience have given her a keen sense of what a client needs and expects from a Five Star establishment. Her contacts within the Spa, Hospitality and Cosmetics industries should prove to be a valuable resource for RoxWorld.TV.