Charity has been and always will be an important element of PALM BEACH ROX. In the last seven years, the show and its founders, Roxanna and Bill Cella, have been instrumental in raising more than twenty-five million dollars for various philanthropic endeavors. And with the founding of its Internet television network, this philanthropic focus will continue because a portion of each and every sale generated by will be donated to various charitable causes.

To date, the Cellas and Palm Beach Rox have lent a hand to and raised funds for the following charities:

The Pajama Program of Palm Beach